ClosaraOpen-source HubSpot alternatives you can self-host
HubSpot bills its paid plans per seat, and Marketing Hub by marketing-contact tier. Closara installs on your server and counts neither.
The open-source CRMs that replace HubSpot
HubSpot is proprietary software offered as SaaS: it does not install on your server. These CRMs do; the licence is read from their public repository.
| CRM | Licence | Language | Source code |
|---|---|---|---|
| EspoCRM | AGPL-3.0 | PHP | github.com/espocrm/espocrm |
| SuiteCRM 8 | AGPL-3.0 | PHP | github.com/SuiteCRM/SuiteCRM-Core |
| Odoo Community | LGPL-3.0 | Python | github.com/odoo/odoo |
| Twenty | AGPL-3.0 (some files under a commercial licence) | TypeScript | github.com/twentyhq/twenty |
| Closara | Proprietary, source code delivered (not an OSI licence) | Node.js, SQLite | - |
Licences checked on 2026-09-24 in each public repository's licence file. All of them install on your own server; so does Closara, but its code is delivered under a proprietary licence.
Can HubSpot be self-hosted, and what are the alternatives?
HubSpot is proprietary software offered as SaaS by its vendor: there is no edition you install on your own server. If what you need is an open-source licence, the candidates are EspoCRM and SuiteCRM (both AGPL-3.0), Odoo Community (LGPL-3.0) and Twenty (AGPL-3.0, some files under a commercial licence). Read the licence obligations and test the sales workflows you rely on before choosing.
If what you need is to run the CRM on your own server or a VPS, Closara is another option: proprietary, with its source code delivered, unlimited seats and local AI through Ollama. Its subscription depends on the tier and modules, never the seat count. Self-hosting also means planning backups, updates and server upkeep, whether your team does it or a provider does.
HubSpot and Closara, line by line
| HubSpot | Closara | |
|---|---|---|
| Hosting | SaaS, on the vendor's servers | Your server or your VPS |
| Code licence | Proprietary, code not published | Proprietary, source code delivered (not an OSI licence) |
| Billing model | A free tier, then paid plans billed by paid seats and, for Marketing Hub, by marketing-contact tier. | One tier plus modules, unlimited seats |
| Price | HubSpot pricing page | Closara pricing |
No price is copied here: prices change without notice. We compare billing models, and each column links to the original pricing page.
How HubSpot bills
A free tier, then paid plans billed by paid seats and, for Marketing Hub, by marketing-contact tier. Look at how these parameters move with the products you take.
What keeps you on HubSpot
Lock-in is almost never a contract clause. It is accumulated work you cannot take with you.
- Your contacts, sequences and reports live in their cloud. Export exists, but it hands you files, not your tooling.
- Sequences, custom reporting and automation depend on the tier: check which tier holds the ones your team needs before you settle in.
- If you use their AI features, the data they process is handled in their cloud: read the vendor's documentation to see which data, and where.
What Closara does instead
- On your server, not in their cloud
- No per-seat subscription
- The AI runs locally
- White-label included
- The code and the database are yours
Details, the demo and pricing are on the Closara page.
Migrating from HubSpot to Closara
Contacts, companies, deals, notes and custom properties come over from a HubSpot CSV export; sequences are rebuilt in Closara with the same cadence.
- Read before writing: a full HubSpot export is loaded read-only into Closara. Nothing is deleted on their side, nothing is irreversible.
- One week in parallel: the team works in both tools for seven days. Deliberately short: beyond that, nobody keeps it up and the data diverges.
- Move the users: accounts move to Closara, running sequences are replayed at the same cadence, meetings follow.
- Cancel, not before: the HubSpot subscription stops once a full week has run without falling back. Keep a dated export: that is your safety net.
When you should stay on HubSpot
If inbound marketing at volume is your business (landing pages, nurturing, audience scoring) and your team lives inside their marketing suite, staying on HubSpot makes sense.
We would rather lose a sale than install a tool nobody will use. A migration costs team time, and that time never comes back.
Frequently asked questions
Can you self-host HubSpot?
No. HubSpot is offered as vendor-hosted SaaS only. To self-host, you change tools: EspoCRM, SuiteCRM, Odoo Community and Twenty are open source; Closara is self-hosted but proprietary.
Does self-hosted mean open source?
No. Self-hosted describes where the software runs; open source describes the rights the licence gives you. Closara is self-hosted and proprietary, even though its source code is delivered.
Is there an open-source alternative to HubSpot?
Yes: EspoCRM (AGPL-3.0), SuiteCRM 8 (AGPL-3.0), Odoo Community (LGPL-3.0) and Twenty (AGPL-3.0, some files under a commercial licence) are open source and install on your own server (licences checked in their repositories on 2026-09-24). Closara is not open source: it is a self-hosted CRM whose code is delivered to you, with local AI and unlimited seats.
Is HubSpot open source?
No. HubSpot is proprietary software hosted by its vendor: you can export your data, but you cannot audit the code, install it in-house, or modify its code.
How do you migrate from HubSpot to Closara?
Contacts, companies, deals, notes and custom properties come over from a HubSpot CSV export; sequences are rebuilt in Closara with the same cadence. The switch happens in four steps: pull the data read-only, run one week of outbound in parallel, move the users, then shut the old tool down. Nobody works in two tools for more than seven days.
Is Closara cheaper than HubSpot?
It depends on your headcount, and we do not quote their prices: they change. HubSpot applies its own model, described on its pricing page; Closara charges one tier plus modules, never the number of users, and hosting it yourself is free. Run the numbers with your seat count on Closara's pricing page, which compares the two models.
What data can you export from HubSpot?
Contacts, companies, deals, notes and custom properties come over from a HubSpot CSV export; sequences are rebuilt in Closara with the same cadence.
When should you stay on HubSpot?
If inbound marketing at volume is your business (landing pages, nurturing, audience scoring) and your team lives inside their marketing suite, staying on HubSpot makes sense. We would rather say it plainly: a failed migration costs more than a subscription.
The other comparisons
More on self-hosted CRMs
Written by Skander Mallek, founder of INEYA Studio, which builds Closara. Reviewed and updated on 2026-09-24. For information only, not advice: check pricing and features with the vendor before deciding.
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